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IBM
07/05 IBM IMPACT 2012
07/05/2012

Bernard DUBS, Founder, CEO & Research Director of the BIT Analyst Group, has attended IBM IMPACT 2012 (29/04-04/05, Las Vegas) by Analyst invitation together with Sue Eustis, co-Founder & CEO of BIT's American Partner since 2008, WinterGreen Research.

After Lotusphere 2012 whose motto is 'The Collaborative & Social Enterprise' and Pulse 2012 (The Secure Enterprise), IBM IMPACT is dedicated to 'The Agile Enterprise' around the SOA and BPM/ODM (Rules) themes. IMPACT is also the most 'Business & IT' IBM Software Conference, as it is named by IBM 'The Premier Conference for Business & IT Leadership'.

1. BUSINESS & IT, IT Run Costs killing

BIT Quote : 'With IBM PureSystems family (PureFlex and PureApplication), IBM is breaking away from the pack in cloud-era IT RUN cost killing'.

This is one of the IMPACT Conference highlights, following the April 11, 2012 announcements. The key word is PATTERNS (correlations). IBM has designed this solution by trying to get the best trade-off between "the flexibility of a general purpose system, the elasticity of the cloud and the simplicity of an appliance tuned to the workload".

Clearly this family is set to compete with the Exa* family of Oracle, and to a lesser extend with the VBlock of VMWare and its coalition. To get the figures given by IBM during a session dedicated to cost comparison, call us.

2. SOA

IBM has made annoucements in almost every module of its SOA Foundation, WebSphere.

Should we have to quote one, I could speak of the WS Application Server V8.5 that introduces the Lightweight 'Liberty'Profile, a highly composable, dynamic server profile for web, OGSi and mobile apps.

3. BPM and ODM (BRMS)

This topic sits on top of the SOA foundation : Business Process Management (BPM) and Operational Decision Management (ODM), also called BRMS (Business Rules Management System) leveraging the ILOG acquisition by IBM in 2008, operational in 2010.

The key point here is that the versions have been homogenized and synchronized under 'v8'. ODM/BRMS has got a good share of this part of the event with some 56 sessions, and a lot of customer testimonies.

4. MOBILE Computing

If last year, there was a special zoom on 'Smarter Commerce', this year it was the turn of Mobile Computing on a SOA Foundation. 75+ sessions.

IBM has demonstrated its end-to-end solutions for the mobile enterprise, leveraging its Worklight acquisition 'bluewashed' into the IBM Mobile Foundation.

For more, contact Bernard DUBS.

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