The SAPPHIRE 2012 Conference Orlando was held from May 15 to May 19, 2012.
Again, the SAP HANA was the star as the new generation tool of this decade that will see the transition from the 'data, relational database, transactional technology' that has been prevailing in the last 40 years to the 'real-time, data & event-driven, in-context technology' era.
SAP was happy to showcase Ron Dennis, the Executive Chairman of the McLaren company, a 'real real-time' company who has swapped Oracle for SAP so as to analyse in less than 0.1 second the enormous amount of (Big) Data coming from some 400 sensors distributed in the F1 car.
A pionnier of Fibre Carbon in the 1980s, Ron said 'he has been seduced' by SAP capabilities in terms of scalability and real-time analysis.
An other Guest Star Company was the French Group L'OREAL with a compelling new development with SAP on Precision Marketing, an emerging capability (generally available only next August) that is set to mature into the CRM suite.
Pour un debriefing personnel, appeler l'assistante de Bernard Dubs, Marie-Françoise au 06 15 34 73 65.