BITBOOKSHOP

Web Content Management - Octobre 2009

Etude de marché réalisée sur fonds propres sans sponsoring fournisseurs par WinterGreenResearch aux USA (Susan Eustis) et le BIT Group en Europe (Bernard Dubs).

596 pages, 180 tables et figures

Prix : 1 800 euros HT

Commander:
- bernard.dubs@eu-bitgroup.com
- téléphone: Marie-Françoise 06 15 34 73 65


EXECUTIVE SUMMARY
******************

Web content management markets have grown as more content management is
reclassified as more content touches the Web. The Web has become a significant
channel for every enterprise. The Web is used to manage the supply chain in many
cases. Social media are a large part of Web presence and consume Web content
management software capability.

Protecting a global brand, delivering streaming video to a corporate portal, and making complex images available to promote products and services are a significant aspect of Web content management. Managing rich media assets is an essential component of an enterprise Web content platform.

Information integration has led to transformation of batch systems to real time systems. Improved maintenance costs are being achieved using Web content
management. People can use information transformation technology that is flexible and can be applied in many different ways. Web content management is asignificant aspect of the information transformation.